How to Add a Blog to Your Wix Website: A Step-by-Step Guide

Open your Wix site editor and locate the Add Apps section in the left-hand menu. Search for Wix Blog and click Add to Site.

Installation takes only a few seconds. Once complete, Wix automatically:

• Adds a Blog item to your site navigation menu
• Creates two default pages: a post feed (overview of all articles) and individual post pages
• Populates the feed with a set of dummy posts so you can preview the layout

You can reorder the Blog link in your menu immediately — for example, placing it next to your About page. The dummy posts are just placeholders; you will replace them with your own content.

Click Manage Posts from the editor, or navigate directly to the Blog section inside your Wix dashboard. Here you will find:

• Post templates — pre-built formats for product reviews, recipes, and other common post types
• Blog reports — basic analytics for post performance
• Outgoing notifications — email or social alerts when you publish
• SEO settings — site-wide blog SEO controls

The dashboard is separate from the visual site editor and is more focused on writing and content management.

Click New Post (or open an existing draft) to open the Wix blog post editor. It functions like a standard word processor — similar to Word — with a toolbar for headings, bold, italic, spacing, and paragraph styles.

Starting with AI-generated content is a practical option. In the video walkthrough, Julian copied a ChatGPT-drafted article on how to create a website with Wix, pasted it into the editor, moved the title into the heading field, and then added spacing and formatting to make it readable. He also mentioned Jasper AI as an alternative tool built specifically for marketing copy, though he noted it costs considerably more than ChatGPT and is better suited for those treating blogging seriously.

Basic formatting checklist

1. Place your main keyword in the H1 heading field at the top
2. Use paragraph breaks to improve readability
3. Keep sections short — 2 to 4 sentences per paragraph works well
4. Add subheadings for long posts

Static text rarely holds reader attention on its own. The Wix post editor supports a wide range of media you can insert inline:

When Julian inserted an Unsplash image in the tutorial, he found it was initially too large, so he used the built-in crop tool inside the editor to resize it before saving. This means you do not need an external image editor for basic adjustments.

For video, he pasted a YouTube tutorial URL directly into the video field, and Wix embedded it automatically — no embed code needed.

SEO configuration is done in the Settings panel of each post, under the SEO tab. Getting this right before publishing matters more than many writers realise.

Choose the right keyword first

Before writing, research whether your target keyword is realistically rankable. Julian checked the keyword how to create a website with Wix using Ubersuggest (a free tool by Neil Patel) and found its SEO difficulty scored 80 out of 100 — very high, requiring an established domain and exceptional content to rank. His advice: target narrower, less competitive search terms instead.

For example, rather than how to make a website, consider:

• How to make a website with a website builder
• How to make a website with AI
• Vegan carrot cake recipe (niche food example he used)

The narrower the topic, the more realistic your chances of ranking, especially on a newer site.

Fill in the SEO fields

Once you have chosen your keyword, open Settings → SEO → Basic SEO and complete the following:

wix-website-tutorial

Important: Julian noted in the walkthrough that his site still had indexing turned off at the site level, which would prevent any post from appearing in search regardless of individual post settings. Check this setting under your overall site SEO options and confirm it is enabled.

For a broader look at Wix SEO configuration beyond the blog, the Wix SEO basics guide covers the essential steps to complete before you publish any page.

Still inside Settings, scroll to the Categories and Tags sections.

• Categories group posts by broad topic — for example, Website Tutorials or Online Store Tutorials
• Tags label specific keywords within a post — for example, a Wix tag and a website tag on the same article

Categories appear as filterable tabs on your blog overview page, which Julian confirmed by viewing the published blog — visitors could click Website Tutorials or Online Store Tutorials to filter the feed. Tags help readers and search engines understand the post's specific subject matter.

In the same Settings panel, Wix provides two additional options worth knowing about:

Monetization — You can restrict posts to paid subscribers, allowing readers to pay a recurring fee to access your content. This is separate from selling products; it is a direct revenue model for the blog itself.

Translation — Wix includes built-in translation tools so you can publish the same post in French, German, Spanish, or other languages without a third-party app. Julian highlighted this as a useful feature for reaching international audiences.

When your post is ready, click Publish. Wix displays a prompt offering two optional actions:

1. Send an email campaign to your subscriber list
2. Create a social post to promote the article on social media

Alternatively, click Schedule Post and set a specific date and time — for example, the following Monday at 8:00 a.m. — if you prefer a consistent publishing cadence.

After publishing, navigate to your live site and open the Blog page to confirm the post appears correctly in the feed, with categories, the featured image, and the correct formatting.

The core purpose of a blog, as Julian explains in the video, is to capture organic search traffic and convert it into customers or leads. The logic is straightforward:

• A cooking site publishes posts about specific cake recipes
• Readers find those posts via Google searches
• They arrive on the site, read the content, and discover the owner's products or courses
• Some of those readers convert into buyers

The same model applies to any niche — a blog post about a specific topic brings in targeted visitors who are already interested in what you offer. This makes consistent, well-optimised blogging one of the highest-return activities for any content-driven website.

For the complete picture of building a Wix site before adding a blog, the step-by-step Wix website tutorial is a useful companion to this guide.

Wix makes adding and managing a blog genuinely straightforward. The installation is a single click, the post editor is familiar to anyone who has used a word processor, and the SEO settings cover the essentials — title tags, meta descriptions, URL slugs, indexing, and social sharing images — all in one place. The built-in crop tool, Unsplash integration, YouTube auto-embed, and translation features reduce the need for third-party tools.

The one area that requires real effort is keyword strategy. As Julian's Ubersuggest example illustrates, writing a well-formatted post for an overly competitive keyword is unlikely to generate traffic. Spending time identifying specific, lower-competition search terms before writing will have a far bigger impact than any on-page formatting detail.

If you are building a Wix site from scratch and want a full walkthrough before adding a blog, the complete guide to creating a blog with Wix covers the broader setup in detail.

Try Wix for free and start building your blog today.