Create a Wix blog step by step: choose a template, customize pages, add Wix Blog, generate your first post, and set up SEO and monetization.
If you want to launch a blog without touching code, Wix gives you a straightforward path: start with a template, customize your pages, add the Wix Blog app, and publish. In Julian’s walkthrough, he shows the full flow from signup to scheduling a post, including where the AI tools help and where manual editing still matters.
You can try Wix for free and follow the same process.
What Julian tested in the video
Before getting into the steps, here is the clearest summary of what was actually tested in the tutorial.
| Feature tested | What he did | What he found |
|---|---|---|
| Wix AI website setup | Started from the new Wix AI onboarding and selected “I want to build a blog” | The AI setup can help, but he skipped the full chat flow in the video because it can take around 3–5 minutes |
| Template selection | Compared AI-generated designs with Wix’s template library | He preferred the professional templates and said the AI-generated site looked more basic |
| Non-blog template + blog app | Chose a portfolio-style template instead of a blog template | A blog does not need a blog-specific theme because the Wix Blog app can be added later |
| Drag-and-drop editing | Edited text, changed a background image, moved elements, and added sections/pages | The editor works like a visual page builder, so basic site customization is easy |
| AI blog post generator | Prompted Wix to write a post based on a YouTube tutorial about building a website with Wix | The first draft was created in under a minute, which he liked as a starting point |
| AI image in blog post | Let Wix generate one image for the post | He felt the image looked obviously AI-generated and deleted it |
| Blog settings and SEO | Reviewed featured image, excerpt, author, SEO title, meta description, URL, categories, and tags | These are important for search visibility and for organizing a growing blog |
1) Start with Wix and decide how much AI help you want
After signing up, Wix opens with an AI-led setup flow. In the video, Julian notes that you can chat with the AI and describe the kind of blog you want, and Wix will try to add features and starter text for you.
He also points out a practical limitation: this first AI setup can take about 3–5 minutes. That is not necessarily bad, but it is worth knowing if you want to move quickly.
If you prefer a broader website setup tutorial first, see this guide on how to build a free website with Wix.
2) Choose a template carefully
This is one of the most important decisions in the whole process. Wix offers blog templates in categories like personal, food and travel, business, arts, fashion, beauty, and sports.
However, Julian’s main recommendation in the video is not to limit yourself to blog templates. He explicitly shows that you can pick another style of website, such as a portfolio template, and add the blog later.
Why that matters
A lot of beginners assume they must start with a blog theme. On Wix, that is not true. The blog is added as an app, so your homepage and overall brand design can come from any template you like.
In the walkthrough, he actually preferred a portfolio-style template. He said Wix’s professional templates looked more polished than the AI-generated option, even though both were free to use.
If you like that direction, this related guide on building a free portfolio website with Wix is a useful companion.
3) Customize your homepage with the drag-and-drop editor
Once the template opens in the Wix editor, you can click directly into the page and start changing content. In the video, Julian edits text, changes styling, swaps a background image, and explains that the experience feels similar to working in PowerPoint or Word.
That is a good description of Wix’s core strength for beginners: visual editing. You are not working in a code-first environment.
What you can change right away
- Headlines and paragraph text
- Fonts, colors, and sizing
- Background images
- Buttons and links
- Existing sections like About or Contact
- Additional pages from the site menu
He also shows that you can add entirely new sections, including About, Team, and Contact layouts. Within each section, you can insert text, images, buttons, galleries, boxes, and more.
If your main focus is polishing the front page before blogging, this tutorial on how to create a Wix homepage goes deeper.
4) Add the Wix Blog app
This is the step that turns a normal website into a real blog.
Julian goes into the Wix App Market, searches for “Blog,” and installs the official Wix Blog app. Once installed, Wix adds the blog functionality to the site and creates a blog area with sample posts.
What changes after installation
You get:
- A blog page on the site menu
- A post manager in the Wix dashboard
- Draft, scheduled, and published post management
- Comments management
- Categories and tags
- Writer management
This is why the template choice is so flexible. The blog is not locked to one starting design. You can add it to an existing site later.
For a more focused walkthrough of that exact step, see how to add a blog to your Wix website.
5) Create your first blog post
Inside the blog manager, Wix gives you a standard editor where you can add a title and write your content manually. Julian also demonstrates the built-in AI writing tool.
This is one of the most useful parts of the tutorial because he shows the actual prompt and settings he used.
The AI blog post setup he used
He told Wix AI that he had a YouTube tutorial on how to build a website with Wix and wanted a blog post for it. Then he kept these settings:
- Word count: 500–1,000 words
- Tone: casual
- Images: 1
- Keyword: Wix website
He then selected a generated title along the lines of a beginner’s guide to building a website with Wix. Wix produced the draft in under a minute.
What worked and what needed editing
He liked the AI-generated article as a starting point because it avoids the blank-page problem. But he did not treat it as final copy.
He immediately started editing the structure, such as turning sections into numbered steps. He also removed the AI-generated image because, in his view, it clearly looked AI-made.
That is the right way to use these tools: as a draft assistant, not a substitute for human editing.
6) Improve the post with rich content blocks
The blog editor is not limited to plain text. In the walkthrough, Julian shows that you can add more elements by clicking the plus icon inside the editor.
Supported additions shown in the video include:
- Images
- AI-generated images
- YouTube videos
- Buttons
- Tables
- Polls
- Expandable lists
- Custom HTML
One especially practical use case he demonstrates is embedding a YouTube video directly into the post. That is helpful if you want blog posts to support your video content instead of duplicating it.
He also highlights link and button placement for affiliate marketing. In other words, you can add standard text links or more visible call-to-action buttons inside the article.
7) Set the featured image, SEO details, and URL
This is the part many beginners skip, but it matters.
In the post settings, Julian shows the featured image, publish date, author, excerpt, and SEO fields. He specifically calls out the featured image as important because that is what people may see when the post is shared on platforms like WhatsApp, Facebook, or LinkedIn.
SEO fields he reviewed
- Meta title
- Meta description
- URL slug
His advice is simple and sensible: include your main keyword in the title and description, and keep the URL short.
For this topic, that means using a clear phrase like “Wix blog” or “Wix website” in the SEO fields rather than leaving them generic.
8) Organize your content with categories, tags, and writers
As soon as you plan more than a handful of posts, organization becomes important. Wix includes both categories and tags.
In the video, Julian explains categories as broader topic buckets, such as website-building tutorials or online shop tutorials. Tags are narrower labels, such as Wix, Squarespace, or WordPress.
He also shows that you can add more writers. That is useful if you work with freelancers or contributors and want each article attributed properly.
9) Monetize and publish
Wix includes several monetization options in the blog system shown in the video.
Julian mentions:
- Affiliate links inside posts
- Buttons that link to offers
- Google AdSense placements
- Subscription-based access to articles
- Donations
He says his own approach is affiliate-focused, so in his example he would place affiliate links in the post rather than rely on paid subscriptions.
Publishing options
You can:
- Save as draft
- Publish immediately
- Schedule a post for later
He demonstrates scheduling by choosing a future day and time, then shows the post appearing in the scheduled posts area.
Pros and cons based on the walkthrough
Pros
- Free to test through Wix signup
- Professional templates looked better than the AI site in his test
- Blog can be added to any Wix template
- Drag-and-drop editing is beginner-friendly
- AI can generate a draft post quickly
- Post editor supports video, tables, polls, buttons, and HTML
- Built-in support for categories, tags, writers, comments, and scheduling
- Monetization options are broad
Cons
- The initial AI site setup can take a few minutes
- He found the AI-generated website design more basic than the pro templates
- The AI-generated image did not look convincing to him
- You still need to manually review structure, visuals, and SEO before publishing
Is Wix a good choice for blogging?
Based on what Julian tested, Wix is a strong fit for beginners who want an all-in-one setup and visual editor. It is especially appealing if you want your blog to sit inside a broader personal brand site, portfolio, or business website.
It may be less appealing if you want to rely heavily on AI-generated design or publish AI output with minimal editing, because the video shows clear quality limits there. The better workflow is to use Wix AI for drafts and ideas, then refine the site and content manually.
Final recommendation
Wix is a good blogging option if you want an easy visual editor and the flexibility to combine a blog with a homepage, portfolio, or business site. The strongest workflow in this tutorial is not “let AI do everything,” but “use AI to get started fast, then polish the design, media, structure, and SEO yourself.”
If that sounds like the right balance for you, start with a professional template, add the Wix Blog app, and publish one well-organized post before worrying about anything more advanced.
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