How to Create an Event and Sell Tickets Online with Eventbrite

Head to the Eventbrite website and click Create Event. You can register with your Google account, Apple ID, or an email address and password — no credit card required to get started.

Once registered, Eventbrite walks you through a short onboarding quiz. It asks about your event type (for example, concert, conference, or workshop), how many events you plan to run per year, and your expected audience size. It also asks what matters most to you — options such as budget-friendly and easy to use are available. This questionnaire helps tailor your dashboard but has no impact on pricing or features.

Eventbrite will request your phone number in a follow-up step. You can skip this without losing any functionality.

After the quiz, you land in the event builder, where you fill in the core details:

1. Title — Enter a clear, descriptive name. If you need inspiration, a tool like ChatGPT can generate title ideas and full descriptions that you then paste in.
2. Date and time — Set the start and end times. For example, a concert might run from 7:00 p.m. to 9:30 p.m.
3. Venue — Type a physical address or select Online if you are hosting a virtual event. Eventbrite supports both.
4. Ticket price — Enter the amount you want to charge. Eventbrite displays this in your local currency (dollars if you sign up from the US, euros if you sign up from Europe, and so on).
5. Capacity — Set the maximum number of attendees.

Once these five fields are complete, click Create Event. The process takes only a few seconds, and your event is immediately live in draft form.

A basic listing is created instantly, but clicking Edit Event opens the full editor where you can turn it into a professional event page.

Visuals

Upload one or more cover images and, optionally, a video. A video is especially useful for music or performance events because potential attendees can preview your style before buying. You can drag images to reorder them and set a primary cover photo. Images generated with an AI tool work here just as well as photographs.

Event Description and Summary

The summary is a short preview line shown on search and browse pages. The description is the full detail block on your event page. You can format the description with text and images. Eventbrite may auto-generate a description from your event details, but you can replace it with your own copy at any time.

Additional Details

The editor also lets you configure:

• Age restrictions — Set a minimum age if applicable (for example, 21+ for alcohol-serving venues).
• Check-in window — Specify how far in advance attendees can check in, such as 60 minutes before the event starts.
• Parking information — Note whether parking is free or paid so attendees can plan ahead.
• Lineup or speakers — Add artist bios, band names, or speaker profiles if more than one person is appearing. This is useful for festivals, comedy nights, or multi-speaker conferences.
• Agenda or timetable — For events with scheduled sessions, you can build a full timetable inside the editor.

Save each section before moving to the next step.

The Tickets tab shows the ticket type you created during initial setup. You can edit it or create additional ticket types — for example, early-bird pricing, VIP access, or a free registration tier for webinars.

Eventbrite charges a small service fee per ticket sold. When a buyer purchases a €40 ticket, they pay a slightly higher total — the difference goes to Eventbrite. There is no monthly subscription fee, so creating multiple events costs nothing extra; the platform is paid only when you make a sale.

Before your event goes fully public, complete two additional steps from the Eventbrite home screen checklist.

Organiser profile: Add a profile photo, a short bio, and your website URL. This builds credibility with prospective attendees and is especially important if you are promoting under a business or agency name rather than a personal name. You can also add a Facebook pixel tracking ID here if you plan to run paid social campaigns.

Bank account (payout settings): This is the most critical step before selling. Navigate to the payout section and enter your bank account details (first name, last name, and account number). Eventbrite transfers ticket revenue directly to this account. Without completing this step, you cannot receive funds from sales.

Once your page, tickets, organiser profile, and payout settings are ready, go to the Publish step:

1. Select the appropriate category, subcategory, and tags so your event appears in Eventbrite search results.
2. Choose your organiser from your saved profiles.
3. Set a refund policy — allowing refunds up to a defined number of days before the event is a reasonable default.
4. Click Publish Now to go live immediately, or choose Schedule for Later to create a timed ticket drop — useful for building anticipation around a festival or major concert announcement.

After publishing, Eventbrite provides a unique event URL. Copy the link and share it on social media, in email newsletters, or anywhere you promote your events. Attendees who click the link see your cover image, title, description, and a prominent Buy Tickets button. Payment is accepted via credit card or PayPal.

The event dashboard shows a real-time summary of tickets sold, net sales volume, and total revenue. Under the Orders tab you can view individual purchases and process refunds manually if needed.

Eventbrite also includes a built-in Marketing tab with email campaign tools. These are a useful supplement, but most organisers will manage their primary promotion through their own social media channels and mailing lists.

If you manage appointment-based services alongside events, the guide on how to set up Wix Bookings for your online appointment system is a practical companion resource.

• Free events: No charge to the organiser or attendee.
• Paid events: Eventbrite adds a service fee to each ticket. The organiser pays no upfront or monthly cost.
• Multiple events: You can create as many events as you like; fees apply only per ticket sold.

Because Eventbrite's costs scale with ticket sales rather than a flat subscription, it is well suited to organisers who run events infrequently or are testing the platform for the first time.

Eventbrite is a straightforward choice for anyone running paid or free events — concerts, workshops, webinars, conferences, or meetups. The no-subscription pricing model means you pay only when you sell, which removes financial risk for first-time organisers. The platform covers everything in one place: event pages, ticketing, payouts, and basic marketing tools.

The main trade-off is the per-ticket service fee passed on to buyers, which can feel significant at lower price points. If you are selling very low-cost tickets in high volume, factor that into your pricing. For most event types, however, the convenience and reach Eventbrite provides more than justify the fee.

If you are also building an online presence to sell products or services alongside your events, the tutorial on how to create an online store with Hostinger covers a complementary setup.

Ready to get started? Try Eventbrite for free and have your first event page live today.