How to Buy a Wix Premium Plan: A Step-by-Step Guide

Wix lets you sign up with an email address and start building immediately—no payment required. Once inside, you can either use Wix's AI assistant to generate a site concept or skip straight to picking a template. The template library covers a wide range of categories, and browsing it costs nothing.

Inside the Wix editor you can edit text, upload images, and publish your site. After publishing, Wix assigns a free subdomain (for example,

julianhomepage.wixsite.com/home-start

). Your visitors can reach you, and you can even receive contact form submissions. The two limitations you cannot work around on the free plan are:

• No custom domain — your URL will always include

  wixsite.com

• Wix-branded ads — a banner appears on your published pages

The moment you try to connect your own domain—by clicking Connect Domain in the dashboard—Wix will prompt you to upgrade. That is the natural entry point for purchasing a premium plan.

Wix previously offered six plans. As of early 2024, the lineup was consolidated to four. Here is what each tier includes, based on the current plan comparison screen:

All four plans include a custom domain (Wix-branded subdomain removed), no Wix ads, and 24/7 customer support. Every plan also comes with a 14-day money-back guarantee.

Which Plan Should You Start With?

The honest answer depends on one question: do you need to accept payments?

• If no: Start with the Light plan. It is the most affordable, gives you a custom domain and removes ads, and you can upgrade later without losing your site.
• If yes: Start with Core or higher. The Light plan does not include e-commerce functionality. Jumping straight to Core avoids a mid-project migration.
• If you already run a larger operation: The Business plan's 100 GB of storage and 10 collaborators make more sense from day one.

You can upgrade or downgrade between plans at any time, so starting small is a reasonable approach—unless you already know you need payments enabled.

Once you have decided on a plan, the purchase process takes only a few minutes.

1. Create or log into your Wix account. If you are new, enter your email and start a free trial. You can skip the AI assistant step if you want to go directly to the dashboard.
2. Go to your site dashboard. Click Design Website, choose a template or generate one with AI, then publish your site to reach the dashboard.
3. Trigger the upgrade prompt. Click Connect Domain, type in your desired domain name, and click Get It. Wix will redirect you to the plan selection screen. You can also reach this screen directly from the Upgrade button in the top navigation.
4. Select your plan. Review the four options and click Select on the tier that fits your needs.
5. Choose your billing cycle. Monthly billing is available but costs more per month. Committing to one year saves money; committing to two years saves even more. If you are confident in the project, the two-year option offers the best long-term value.
6. Enter payment details. Wix accepts Visa, Mastercard, American Express, UnionPay, and JCB. PayPal is also supported. Depending on your region, local payment methods may appear—for example, Sofort (Klarna) appears for users in Germany.
7. Fill in your billing information. Enter your address, city, state or region, phone number, and VAT number if applicable.
8. Complete the purchase. Review your order summary and submit. Wix upgrades your account automatically.

After payment, your plan activates immediately. If you registered a new domain as part of the purchase, allow up to 24 hours for it to propagate across the internet—this is standard DNS registration time, not a Wix-specific delay.

Wix frequently offers promotional discounts, particularly on annual and biennial plans. If you see a discount banner during the upgrade flow, it applies to the billing cycle you select on the next screen.

A few things worth noting before you commit:

• The free domain voucher covers one year of registration. After that year, domain renewal is a separate cost.
• The 14-day money-back guarantee applies to all plans. If you purchase and decide Wix is not right for you, contact Wix support within 14 days to request a refund.
• Payment is subscription-based, so automatic renewal is enabled by default. You can manage this in your account billing settings.

Once your premium plan is active, several things change immediately:

• Your custom domain replaces the

  wixsite.com

  subdomain
• Wix ads are removed from all your published pages
• Storage increases based on your plan tier
• E-commerce tools (Core and above) become available if you selected a qualifying plan
• 24/7 customer care access is enabled

With your domain live, you can use it across marketing channels—social media profiles, email signatures, ad campaigns, and anywhere else you promote your brand.

Purchasing the plan is just the beginning. Before you start driving traffic, it is worth taking time to configure your site properly. A good next step is reviewing foundational SEO settings—read the Wix SEO basics guide covering essential steps before you publish to make sure your pages are discoverable from day one.

If you are still building your site and want a full walkthrough of the Wix editor, how to build a free Wix website step by step covers the design and publishing process in detail.

For portfolio-specific setups, how to make a Wix portfolio website walks through layout choices and content structure suited to showcasing work.

For most people starting out, the Light plan is the sensible entry point—it removes the two main free-plan limitations (subdomain and Wix ads) at the lowest cost. If you already know you need to accept payments, move straight to Core and skip a future upgrade.

Whatever plan you choose, the 14-day money-back guarantee means the risk of trying it is low. Try Wix for your website and upgrade when you are ready to go public with a domain of your own.