How to Add a Favicon to Your Wix Website: A Step-by-Step Guide

Think about how many tabs you keep open while browsing. A favicon is the tiny image that identifies your site visually among all of them. Without one, visitors see a generic browser placeholder, which looks unfinished and makes your brand harder to locate at a glance.

A well-designed favicon works as a persistent brand signal. Even when a user navigates away from your page, your icon stays visible in their tab bar as a quiet reminder that your site is still open. It also appears in browser bookmarks and history, reinforcing recognition every time someone scrolls through their saved links.

As shown in the tutorial, some brands do this particularly well. Canva, for example, uses a bright, simple icon that remains clearly recognizable even at the small sizes browser tabs allow. The key qualities to aim for are simplicity, high contrast, and a color that stands out against typical browser chrome.

Before you upload anything, make sure your image file is ready. A few preparation steps will save you from needing to re-upload later.

What to use as your favicon:

• A simplified version of your logo
• Your brand initials set in a clear, bold typeface
• A single high-contrast graphic or symbol associated with your brand

What to avoid:

• Complex illustrations with fine details that become illegible at small sizes
• Low-contrast color combinations that blend into the browser tab
• Busy backgrounds that compete with the main icon shape

The standard display size for favicons in browser tabs is 32×32 pixels, so any fine detail in a larger design will be lost. Design or export your icon with that constraint in mind. Give it a bright color so it sticks out in the menu bar when people are on your site.

Once your file is saved and ready, you can move on to the upload steps.

The process inside Wix is straightforward. Follow these numbered steps:

1. Log into your Wix account and open the dashboard for your site.
2. Click Settings in the left-hand site manager menu.
3. Locate the Favicon option within the settings panel.
4. Click the upload button to open your media files.
5. Select your prepared icon file and wait for it to finish uploading. Because the file is small, the upload completes quickly.
6. Once the icon appears in the preview area, confirm your selection.
7. Save your changes to apply the favicon to your live site.

After saving, the icon should appear in your browser tab the next time the page loads. If it does not show up immediately, see the troubleshooting section below.

Designing a favicon specifically for the browser tab is worth the extra effort. Your main logo may look great on a homepage header but become unreadable when scaled down to 32×32 pixels.

• Simplify ruthlessly. Strip the design down to one element: a letter, a shape, or a symbol.
• Use strong contrast. Light icons on dark backgrounds and dark icons on light backgrounds both work, but avoid mid-tone colors that wash out.
• Test in both light and dark browser modes. Many users switch between themes, and your icon should remain legible in both environments.
• Match your brand palette. Even a simplified icon should use your primary brand color so it feels consistent with the rest of your site.

If you are building out your broader site identity at the same time, the guide on Wix SEO basics: essential steps before you publish covers other foundational settings worth configuring alongside your favicon.

Yes. Adding a custom favicon on Wix is a premium feature tied to having a connected custom domain. Sites on Wix's free plan display a Wix-branded favicon rather than a custom one. Upgrading to a paid plan and connecting your own domain unlocks the ability to set a custom icon.

If you are evaluating whether Wix is the right platform for your needs, the full walkthrough in how to build a website with Wix covers plan options and features in more detail.

If your new favicon does not appear after saving, the cause is almost always browser caching. Your browser has stored an older version of the page and is serving that instead of the updated one.

Steps to resolve a favicon not showing:

1. Clear your browser cache. In most browsers, you can do this from the settings or history menu.
2. Open an incognito or private window. This bypasses the local cache and loads a fresh copy of your site.
3. Try a different browser. This quickly confirms whether the issue is cache-specific or something else.
4. Confirm you saved in Wix. Return to Settings and verify the favicon preview still shows your uploaded image. If it reverted, upload and save again.
5. Wait a short period. Changes to live sites sometimes take a few minutes to propagate.

If none of the above resolves the issue, check that your image file is not corrupted and that it meets the format requirements listed earlier.

Adding a favicon is a small task with a meaningful impact on how polished and professional your site appears. The steps inside Wix are simple, the upload takes only a moment, and the result is visible every time someone has your site open in their browser. The main thing to get right is the design preparation: keep the icon simple, high-contrast, and bright enough to stand out.

If you are ready to build or continue developing your site, try Wix for free and add your custom favicon as one of the first finishing touches. For a broader look at building your Wix presence, the step-by-step Wix website tutorial is a useful companion resource.