Wix pricing can be confusing. This guide explains what Light, Core, Business, and Business Elite are best for so you can choose the right plan.
Plans and discounts can change, so this guide focuses on the structure Julian showed in his 2024 video: what each Wix plan is for, when you actually need to upgrade, and how to buy a subscription without overpaying.
What Julian showed in the free Wix setup
Julian starts with Wix’s free entry point: you click through, enter your email, and Wix takes you into the setup flow. He notes that Wix may guide you with AI or without AI, but in either case you eventually land in the editor.
From there, he shows that you can already do a lot for free. You can drag elements around, change headlines, edit text and images, add new pages, and publish the site.
The main limitation is branding and domain. In the video, the free site publishes on a Wix subdomain, which he presents as fine for testing but not ideal if you want a professional brand presence.
If you want a deeper breakdown of that trade-off, see Wix Free vs. Premium: Is Upgrading Really Necessary in 2026?.
When you need a paid Wix plan
According to the video, upgrading matters for three practical reasons:
- you want your own custom domain
- you want to remove Wix branding
- you want to accept payments
Julian shows two upgrade paths inside Wix: clicking Connect your own domain or clicking Upgrade now. Both take you to the subscription plans.
He also says all paid plans include a custom domain, no Wix branding, and 24/7 customer care. He mentions a 14-day money-back guarantee as well, which makes it easier to start with a smaller plan and change later if needed.
Wix subscription plans compared
The video presents four paid tiers. Rather than overloading you with every minor feature, Julian frames the choice around storage, collaborators, and whether you need e-commerce.
| Plan | Best for | What the video specifically highlights |
|---|---|---|
| Light | Personal sites, portfolios, simple business websites | 2 collaborators, 2 GB storage, a light version of Wix’s marketing tools, and a custom domain |
| Core | Small businesses that need payments | 5 collaborators, 50 GB storage, basic marketing tools, and the e-commerce features needed to accept payments |
| Business | More established businesses | 10 collaborators, a stronger marketing suite, and more advanced e-commerce capabilities than Core |
| Business Elite | Larger organizations | The highest tier shown in the video, positioned for bigger business needs |
A useful detail from the video: Julian says Wix simplified its plan lineup earlier in the year. He also points out that Wix has an in-dashboard comparison view if you want to inspect every feature line by line before buying.
Which Wix plan should you choose?
Choose Light if you only need a professional website
Julian says he is “usually a big fan” of starting with the Light plan. That recommendation makes sense for a blog, brochure site, portfolio, or personal brand site that does not need checkout functionality.
If your goal is simply to replace the free Wix subdomain with your own domain and remove the branding, Light is the obvious starting point.
Choose Core if you need to accept payments
This is the most important dividing line in the video. Julian says that if you want to accept payments for services, bookings, an online store, clothes, or digital products, you need at least the Core plan.
That is why Core is the safest default for many small businesses. It adds basic e-commerce, more storage, and more collaborator capacity without jumping straight to higher business tiers.
Only move higher if your team or business needs justify it
For Business and Business Elite, the video’s message is simple: these are for more established operations. If you have more collaborators, need a larger marketing toolkit, or run a more demanding commerce setup, those higher plans may make sense.
But Julian’s overall advice is still to start smaller unless you already know you need more. He repeatedly notes that you can upgrade later.
For a broader hands-on take on the platform, read Wix Review 2026: Is It Still the Best Website Builder?.
What about Wix discounts and pricing?
The video shows promotional pricing rather than a permanent universal rate card. Julian says he often sees a limited-time offer, sometimes around 50% off, and suggests that waiting a bit before upgrading may trigger an email offer.
Treat that as a possible promotion, not a guarantee. He also notes that pricing and payment options vary by location, and that he sees euro pricing because he is based in Europe.
If you are choosing between beginner-friendly website builders, you may also want to compare Wix with alternatives in this Webador review for beginners.
How to buy a Wix subscription
Julian’s walkthrough is straightforward:
- Start with the free Wix account and enter your email.
- Go through the setup flow until you reach the editor.
- Click Connect your own domain or Upgrade now.
- Pick your plan and choose the term length. In the video, he shows one-year and two-year options, with larger savings on the longer term.
- Enter billing details and pay.
He specifically says Wix accepts major credit cards and PayPal, and lists Visa, Mastercard, UnionPay, Discover, and American Express in his checkout view. He also notes that payment methods may look different in your region.
Final recommendation
If you only need a professional website with your own domain, start with Light. If you need to accept payments for products, services, or bookings, start with Core.
Only choose Business or Business Elite if you already know your team size, storage needs, or commerce setup requires more. For most people, Julian’s advice is the right one: start small, upgrade when your site actually demands it, and use the free trial first before committing.
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