How to Set Up Shipping Regions in Your Wix Store

From your Wix dashboard, click My Business, then select Wix Stores. The dashboard will prompt you that shipping regions still need to be defined. Click Set Up Shipping and you are taken directly to the shipping configuration screen.

By default, Wix pre-populates a region based on your account's location. In the tutorial, the store was registered in Germany, so Germany appeared automatically. You can deselect that default region and replace it with whichever markets you actually serve.

1. Click "Add Region" on the shipping settings screen.
2. Type in a country or territory. For the United States, Wix lets you select all 54 states and territories individually or as a group.
3. Choose a shipping method for that region (see the options below).
4. Set the rate and estimated delivery time. In the video, a $6 flat rate with a 3–4 day delivery window was used as a straightforward example for US domestic shipping.
5. Add a free shipping threshold if needed. The tutorial shows setting free shipping for orders over $150 within the same region.
6. Click Save, then repeat for each additional region.

For a second region—Canada, in the video—the flat rate was set to $8 with a 4–6 day delivery window, and the free shipping threshold was raised to $200 to reflect the higher cross-border cost. Those are illustrative figures from the tutorial, not recommendations; adjust them to match your actual carrier costs.

Once a region is defined, you can mix and match the following rate types:

The video specifically calls out weight-based shipping as useful for products like protein powder where the shipping cost genuinely scales with weight. For most stores selling lightweight goods, a flat rate plus a free-shipping threshold covers the majority of scenarios.

You are not limited to two regions. If you ship worldwide, you can create a separate region for each country or group of countries and apply entirely different rate structures to each one. The process is the same as above: add the region, pick your countries, set the rates, and save.

Wix applies the correct region automatically based on the delivery address the customer enters at checkout—not their IP address or browsing location. The tutorial is explicit on this point: a customer physically located in the United States who ships a package to a Canadian address will see and pay the Canadian shipping rate. This prevents mismatches between where someone browses and where they actually want their order delivered.

Beyond traditional carrier shipping, the same settings screen lets you enable:

• Local delivery — useful for restaurants, florists, or any business serving a defined geographic radius.
• In-store pickup — customers choose to collect the order themselves, removing shipping costs entirely.

Both options are configured from the same shipping dashboard and can coexist with your standard carrier regions.

If you use a third-party logistics provider, Wix supports adding fulfillment partners directly from the shipping settings. The tutorial mentions Amazon FBA as one example. Once connected, the correct fulfillment logic is triggered automatically when an order is placed, without manual intervention on each sale.

The settings screen also includes a short explainer video built into the dashboard, which can help if you are configuring a more complex fulfillment arrangement.

Once your regions and rates are saved, Wix handles the rest at checkout. The platform reads the delivery address the customer types in, matches it to the appropriate shipping region, and displays only the rates you configured for that region. No custom code or third-party plugin is required for this core functionality.

This automation matters most when you serve multiple markets. A customer in the US, one in Canada, and one ordering to a country in a third region will each see a completely different set of shipping options—all from the same store, with no manual switching.

Shipping regions and tax rules often overlap: if you charge tax in a region, you typically need to account for it separately. Once your shipping configuration is complete, review the complete guide to setting up taxes for your Wix store to make sure both systems are aligned before you go live.

If you are still evaluating Wix for your store, the Wix Review 2026 covers its eCommerce strengths and limitations in detail, and the guide on how to create a professional eCommerce website with Wix walks through the broader store setup process end to end.

Wix's shipping region tool is genuinely straightforward for stores serving one or two markets and remains manageable even with a broader international setup. The automatic application of rates by delivery address removes a common source of checkout errors, and the ability to layer flat rates, weight-based rules, and free-shipping thresholds in the same region gives you enough flexibility for most retail scenarios.

If you are starting from scratch or still testing whether Wix fits your needs, try Wix for free and work through the shipping setup as part of your store configuration. It takes only a few minutes to define two or three regions and have a functioning checkout experience ready for customers.

Disclaimer: The rate figures used in this article (such as $6 domestic, $8 to Canada, free shipping at $150 or $200) are illustrative examples from the tutorial video and are not shipping recommendations. Always verify your actual carrier costs before publishing rates to customers.