A breakdown of Wix pricing plans. Learn what each tier covers, which plan suits your project needs, and how to claim a 50% discount on select premium plans.
Navigating website builder pricing is rarely straightforward, but Wix keeps things relatively simple with four clearly defined plans. This guide walks through every tier, explains the key differences, and shows you exactly how to unlock a 50% discount shortly after signing up.
Start for Free, Then Choose a Plan
Wix lets you create and publish a site without spending anything. The free tier is genuinely useful for exploring the platform, but it does not include a custom domain and carries Wix branding. For any professional or commercial project, one of the four premium plans is the right next step.
Every paid plan shares a common foundation: a custom domain, reliable website hosting, access to built-in AI tools, and 24/7 customer support. What separates the tiers is storage capacity, marketing capabilities, and e-commerce functionality.
The Four Wix Plans Explained
| Plan | Best For | Storage | Key Additions |
|---|---|---|---|
| Light | Cafes, portfolios, simple local sites | 2 GB | Custom domain, 2 site collaborators |
| Core | Small shops, service businesses | 50 GB | Payments, basic marketing suite, online bookings |
| Business | Landing-page-heavy stores, growing brands | 100 GB | Standard marketing suite, 25 lead capture forms, more form fields |
| Business Elite | High-traffic enterprises | Unlimited | Advanced analytics, full e-commerce feature set |
Light Plan
The Light plan suits anyone who needs a clean, professional web presence without transactional features. Think of a local café that wants photos, a phone number, a contact form, and a Google Maps embed. You get 2 GB of storage and two site collaborators, which is plenty for a small static site.
Core Plan
Once you need to do more, the Core plan is the logical upgrade. Storage jumps to 50 GB and, crucially, you can accept payments — Visa, Mastercard, American Express, Klarna, and PayPal are all supported. That payment capability opens up two important use cases:
- Online store — sell physical or digital products directly from your site.
- Bookings with upfront payment — a hairdresser, therapist, or beauty salon can let clients schedule and pay for appointments online. If five staff members need dashboard access, the Core plan's expanded collaborator allowance covers that too.
The Core plan also includes a basic marketing suite for newsletters and email funnels.
Business Plan
Wix marks the Business plan as "Recommended." It costs roughly $10 more per month than Core and doubles the storage to 100 GB. The marketing suite steps up to the standard tier, and e-commerce features expand. The most practical upgrade for many users is the lead capture form limit: Business gives you 25 forms (versus 10 on Core) and supports more fields per form. If you are running multiple landing pages or lead generation campaigns, that difference matters. For most single-site owners just getting started, 10 forms and 50 fields on Core will be sufficient.
Business Elite
Business Elite is designed for high-traffic operations that need unlimited storage and advanced analytics. It is worth starting on a lower tier and upgrading only when you outgrow it.
How to Claim 50% Off
This is the most actionable part of the guide. After signing up through the Wix partner link, watch for a "Get 50% off" banner on your dashboard. When you click it, you land on an offer page showing 50% off selected premium plans for a limited window of three days.
A few important details:
- The discount applies to Core, Business, and Business Elite only — the Light plan is excluded.
- Because the discount is substantial, the discounted Core plan can end up cheaper than the standard Light plan price.
- After clicking the banner, select your plan and then choose your subscription duration. Longer billing cycles save more in absolute terms.
If you miss the banner, the offer expires. Sign up, look for the promotion immediately, and make your decision within that three-day window.
Which Plan Should You Choose?
Here is a practical decision framework:
- Light — You want a simple informational site with no payments and minimal collaborators.
- Core — You need to accept payments, run an online shop, manage bookings, or give multiple team members access.
- Business — You are running active lead generation campaigns with multiple forms, or you need a more capable marketing suite from day one.
- Business Elite — You are already running a high-traffic store and need the full feature set.
The transcript-backed advice here is sound: you do not need the most expensive plan from the start. Wix makes upgrading straightforward, so beginning on Core and moving to Business when you actually need extra forms or storage is a sensible approach.
If you are weighing Wix against other AI-assisted builders, the Base44 vs Wix comparison covers the functional trade-offs in detail. For context on what competing platforms charge, the Webador pricing breakdown and Lovable pricing guide are useful references.
Final Recommendation
For most people building their first Wix site, the Core plan is the sweet spot — it unlocks payments, bookings, an online store, and team collaboration without the overhead of Business Elite. If your primary need is a simple brochure-style site, Light is sufficient. Either way, sign up, watch for the 50% discount banner, and use it within the three-day window. The savings on Core during that promotion can make it genuinely cheaper than Light at standard pricing.
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