Wix Landing Page Tutorial: Build High-Converting Pages Fast

This was not a vague overview. Julian walked through the standard Wix flow for creating a landing page and showed the editor live.

Here is the exact workflow he demonstrated:

1. Sign up with an email address and password.
2. Skip Wix's newer AI chat setup for this use case because he said it can take up to 5 minutes.
3. Enter landing page as the site type.
4. Open the dashboard and use Wix's to-do list to start the design step.
5. Search the template library for landing page templates.
6. Choose a webinar landing page template.
7. Open the editor and use Wix AI to generate draft text for the page.
8. Replace template text and images, add a contact section, and review the mobile version.
9. Publish on a Wix subdomain first, then connect a custom domain through a premium plan.

That matters because it shows a realistic beginner path: start from a template that already matches your use case, then edit instead of rebuilding everything from scratch.

After signup, Wix first offers its AI chat-based setup flow. Julian notes that this can help configure extra site functions such as a blog or online store, but he skips it here because the goal is a simple lead-generation landing page.

From there, Wix prepares a dashboard for the project. In the tutorial, Julian describes this as the backend where you can manage marketing, analytics, leads, payments, and apps. For beginners, the most helpful part is Wix's built-in checklist, which points you straight to designing the site.

Julian strongly recommends starting with a template that is already close to your actual offer. His reasoning is simple: if you pick the wrong niche template, you may end up changing every image, color, font, and section anyway.

He searches the template library for landing pages and previews several examples. The video shows webinar, app, real-estate, and product-style options, plus blank layouts if you want a simpler structure.

A few useful takeaways from his walkthrough:

• Use a webinar template if you are collecting signups for an event.
• Use a product or app template if the page is focused on one offer.
• Use a blank or classic template if you want a minimal page with a headline, video, and CTA.
• Avoid unnecessary navigation on landing pages. Julian points out that the example page works well partly because it has no menu sending visitors elsewhere.

That last point is especially important. A landing page is usually meant to drive one action, not invite people to browse your whole website.

Once he opens the webinar template, Julian lands in Wix's drag-and-drop editor. The editor sidebar includes core elements such as text, buttons, images, sections, pages, design settings, and apps.

He then uses Wix AI inside the editor to generate initial site copy. The prompt he enters describes a webinar landing page for Julian Weber about building a Wix website and includes a sample site name. Wix responds by generating draft text for the page, including a webinar-style headline.

That is a good use of AI here: not as a final writer, but as a starting point you can edit quickly.

Editing Text, Spacing, and Buttons

Julian clicks into the generated headline and edits it directly. He also shows that you can change font styling much like in Word or PowerPoint, including font size, bold, italics, and color.

He demonstrates another important point: spacing is manual and flexible. You can drag text blocks up or down to create more room, but you need to keep text inside the visible layout borders so it does not break on smaller screens.

Uploading Your Own Images

For images, he replaces the stock speaker photo with his own upload. The tutorial shows three practical media options:

• upload from your computer,
• use Wix's free stock photo library,
• or pull images from Unsplash through Wix.

This is a strong part of the workflow because it lets you move fast even if you do not have finished assets yet.

The template Julian chose already had a clear hero section, but he still adds more structure to support conversions. He mentions testimonials, brand logos, a personal story, and a contact form as useful landing page elements.

He also points out that the original template was missing a proper contact form. Wix gives you two ways to solve that.

Option 1: Drag in a Single Form Element

He briefly tests adding a contact form directly from the elements panel and placing it on the page. That works technically, but he says he does not find the result especially attractive.

This is a helpful limitation to note: some quick add-ons work, but a full prebuilt section can look cleaner than dropping one standalone widget into the layout.

Option 2: Add a Full Contact Section

His preferred fix is to add a new section from the Contact category. This inserts a more complete block that can include:

• a contact form,
• address details,
• phone number,
• email,
• social icons,
• and a map.

He also shows that you can add custom form fields if you need more than name and email, such as a birth date or website URL. That is useful when your landing page is qualifying leads, not just collecting basic contact info.

If your goal is specifically selling from a page rather than collecting leads, Julian's separate guide on how to create a high-converting sales page with Wix is the more relevant next read.

Buttons and Signup Flows

One detail beginners may miss: the CTA button in Julian's template is already connected to Wix Events. He opens the event setup and explains that you can configure an event name, teaser text, date, and location, including online or physical events.

He also says the event flow can support paid signups if needed. That makes the webinar template especially practical if your landing page is tied to registration rather than a general contact inquiry.

Before publishing, Julian switches to Wix's mobile view and checks the page section by section. This is one of the most useful parts of the tutorial because it shows that mobile optimization in Wix is not fully hands-off.

In his example, some spacing and element placement needed manual adjustment on mobile. He drags items lower, tweaks text sizing, and mentions that this can become cumbersome if you make many desktop edits first.

That is the main design caveat in the video: Wix gives you a lot of control, but you still need to review the mobile layout carefully.

What to Check in Mobile View

Use Julian's checklist before you publish:

• Make sure text is readable without awkward overlap.
• Check that images still support the message on small screens.
• Reduce oversized elements if they dominate the view.
• Hide elements on mobile if they add clutter or feel unnecessary.

The ability to hide specific elements on mobile is one of the cleaner fixes Wix offers. It lets you keep a richer desktop layout without forcing every block onto a small screen.

Julian also shows a simple way to create alternate landing pages. You can duplicate the page, which creates a second version, then hide it from the menu so normal visitors do not navigate to it.

After that, he opens the page's SEO basics settings and changes the URL slug. His suggested use case is campaign testing: send traffic from different ads or email campaigns to different versions of the same landing page.

That is not a full testing suite, but it is a practical workaround for anyone who wants to compare messaging or layout variations.

Once the page looks good on desktop and mobile, Wix lets you publish it to a temporary Wix URL. Julian gives the example of a branded Wix subdomain ending in wixsite.com.

For a professional campaign, he recommends connecting a custom domain instead. In the tutorial, this happens during the upgrade flow after selecting a domain name.

Here is what the paid publishing step included in his walkthrough:

Julian also says he was shown a 50% discount and a 14-day money-back guarantee during checkout. Treat that as what appeared in his video, not as a permanent offer.

Which Plan Did He Recommend?

For a single landing page, Julian recommends the Light plan. His reasoning is that it already covered a basic setup and allowed collaboration.

If you need to accept payments or want broader ecommerce or booking features, he recommends moving up to Core instead. That recommendation was tied specifically to use cases like paid events, bookings, or online selling.

If you are deciding between Wix and a more AI-first builder, this Base44 vs Wix comparison gives useful context on where each platform fits.

Based on what Julian actually demonstrated, Wix looks strongest when you want visual control without code.

What Works Well

• Large template library for different landing page types
• Drag-and-drop editing that is easy to understand
• AI-generated draft copy inside the editor
• Built-in event flow for webinar-style pages
• Access to free stock images and Unsplash
• Ability to add sections, forms, social icons, and maps quickly
• Mobile-specific editing and the option to hide elements on mobile

What to Watch Out For

• The longer AI setup flow may be unnecessary for a simple landing page
• Manual mobile cleanup can take time after heavy editing
• A dropped-in form element may not look as polished as a full contact section
• A custom domain requires a paid plan

If you are exploring broader no-code and AI site-builder options beyond Wix, this guide to the best free AI app builders compared is a good companion read.

This tutorial makes Wix look like a strong choice for people who want a polished landing page without touching code. The best part of Julian's workflow is that it stays practical: choose a fitting template, let AI draft the copy, replace the assets, add the missing conversion sections, fix mobile spacing, and publish.

My candid recommendation is this: use Wix if you want visual control, templates, and a straightforward editor for webinar, product, or service landing pages. If that sounds like your setup, use the CTA below to try Wix for free.