How to Choose the Best Wix Website Template for Your Business

In the video, Julian starts from Wix’s signup flow, enters an email address, and lands in the setup process. He points out that Wix now offers an AI chat that can configure parts of your site for you, such as adding ecommerce features if you say you want an online store.

For this tutorial, though, he deliberately skips that route. He clicks “setup without the chat,” selects a portfolio website as an example, lands in the dashboard, and then clicks “Design Site” in the top-right area to browse templates manually.

That choice matters because he says the AI-generated option tends to produce a fairly basic site with similar structure and mostly different colors. His preference in this video is clear: if template quality matters to you, start with Wix’s built-in template library instead of the AI-generated version.

A big point in the video is that Wix templates come from Wix itself rather than from an open third-party marketplace. Julian sees that as a practical advantage because the designs are part of Wix’s own ecosystem.

His reasoning is simple: with platforms that rely heavily on outside theme sellers, compatibility can become a problem when the platform updates. In contrast, he highlights Wix’s in-house template library as a more controlled environment where design quality and platform compatibility are easier to trust.

He also states two beginner-friendly benefits:

• the templates he shows are free to use
• they are mobile optimized by default

That combination makes Wix especially approachable for small businesses, freelancers, and first-time site owners who want a polished starting point without hunting through third-party theme stores.

If you are deciding between Wix’s AI setup and the template library, this is the trade-off Julian demonstrates:

For many business sites, that means the best choice is to use a template with the right built-in structure and then customize it instead of relying on the AI to build the whole front end for you.

Julian’s process is practical. He does not focus on chasing a perfect demo. He focuses on choosing a template that already feels close to the kind of site you want to run.

1. Start with your business type

Inside the template library, Wix groups templates by niche. In the video, Julian clicks through examples from categories like:

• Business & Services
• Health & Wellness
• Beauty & Hair
• Photography & Design
• Community & Education
• Blog
• Online Store

This is the fastest way to narrow your options because the layouts, imagery style, and built-in sections are already aligned with a business model.

2. Ignore placeholder content and judge the structure

Julian repeatedly makes the point that you can change the fonts, colors, images, and text later. What you do not want is a template whose whole structure fights against your needs.

When you preview a template, ask:

• Does the homepage flow make sense for my offer?
• Are the sections I need already there?
• Does it include the right kinds of pages?
• Would I keep most of this layout, or would I replace nearly everything?

If the answer is “I would change almost all of it,” keep browsing.

3. Preview both desktop and mobile

One of the most useful parts of Wix’s template browser is that you can preview the mobile version before committing. Julian scrolls through both the desktop and mobile layouts to check how the design holds up.

That is worth doing for every serious candidate. A template can look great on desktop but feel cramped, awkward, or too image-heavy on mobile.

4. Check the inner pages, not just the homepage

Julian does something many beginners skip: he clicks through the navigation inside template previews. For example, he opens an internal Programs page in a health and wellness template to see how the secondary pages are structured.

This is important because the home page may look good while the pages you actually rely on every day are poorly suited to your business. If you need service pages, booking pages, portfolio pages, or blog layouts, inspect those before you choose.

5. Prefer templates with useful built-in functionality

In the wellness example, Julian highlights more than just design. He points out that some templates already include service booking elements, and he shows a yoga-class style setup where a business could add the class name, pricing, and instructor so visitors can book through the site.

He also notes that Wix supports payments on-site, which matters if your business model includes classes, services, or ecommerce. In other words, the best template is not just visually close to your brand. It should also reduce setup work by matching your workflow.

Below are the kinds of differences Julian points out while browsing.

Health and wellness templates

This is one of the clearest examples from the video. Julian filters into a wellness-style category and points out how the demo already uses lighter, skin-tone-inspired colors and imagery that matches the niche.

His takeaway is useful: if the design language already fits your space, you will spend much less time forcing a generic template into the right mood.

Photography and design templates

For architecture and related creative categories, he notes a very different feel. These templates are cleaner, more artistic, and more visual, with styling that puts presentation first.

If your work needs to feel curated rather than sales-heavy, this kind of template gives you a better starting point than a general business layout.

Community and church templates

Julian also clicks into community-oriented templates and mentions the more classic typography and symbols. That makes these templates a better fit for organizations that need trust, readability, and a familiar tone rather than a trendy brand aesthetic.

One useful section of the video is Julian’s view on blogging. He says he was skeptical at first because of the common idea that serious blogs should use WordPress, but he now considers that view outdated.

He specifically says his own site, julianweber.com, runs its full blog on Wix and that he sees views, comments, and likes there. His point is not that Wix beats every blogging platform in every scenario, but that Wix is a valid option if you want your blog and website in one place.

If you want a broader platform overview, the detailed Wix review 2026: Is It Still the Best Website Builder? gives more context. If you are weighing Wix against newer AI-first site builders, the Base44 vs Wix comparison is the most relevant next read.

Once Julian finds a template he likes, he clicks “Edit this site.” That opens the Wix editor, which he describes as a drag-and-drop builder with a lot of freedom in where you place elements.

He demonstrates moving text, changing font size, and changing color. His broader point is that Wix lets you change almost everything, so you do not need a perfect template. You need a template that gets you close enough to save time.

A simple editing workflow

After choosing a template, this is the workflow the video supports:

1. Open the template in the Wix editor.
2. Replace the demo text, images, and colors with your own brand assets.
3. Review the mobile version and adjust where needed.
4. Keep the useful built-in pages and features that match your business.
5. Publish when the structure and content are ready.

Julian also mentions that you can publish with a free Wix domain first. If you want to connect your own custom domain, Wix prompts you to upgrade your plan at that stage.

He frames this as another beginner advantage: you can test the build process before committing. He also says you do not need separate hosting and that backups are handled automatically within Wix’s system.

If you are comparing beginner-friendly alternatives rather than just templates, this Webador review for beginners may also help.

To avoid rework, use this quick checklist before committing to a template:

• Choose the category closest to your real business model.
• Preview the mobile version every time.
• Click through at least 2–3 internal pages.
• Look for useful built-in sections such as bookings, galleries, or store pages.
• Judge the layout, not the stock photos.
• Pick the template that needs the fewest structural changes.

That last point is the most important. Julian’s advice, shown through how he previews templates, is essentially to pick something you already have a good overall feeling about rather than assuming you will redesign everything later.

If you want the best Wix website template for your business, do what Julian does in the video: skip the AI chat for now, browse the template library by niche, preview desktop and mobile, and check the inside pages before you commit. The strongest choice is usually not the flashiest demo. It is the template whose structure already fits how your business actually works.

My candid recommendation is simple: Wix is a strong option if you want free built-in templates, an easy editor, and an all-in-one system without separate hosting or third-party theme hunting. If that sounds like the setup you want, use the free start option, test a few templates, and choose the one that needs the least structural editing.