How to Add a New Product to Your Wix Store: A Simple Guide

To begin, log into your Wix dashboard and navigate to the store manager. Click the button labeled New Product to choose your item type. Wix gives you two main paths:

• Physical product — for tangible goods like t-shirts, cups, or skateboards
• Digital file — for downloadable items like ebooks, music, or printable art

Most store owners will start with a physical product. Once selected, give your item a clear, descriptive title. Specific naming helps both customers and search engines understand exactly what you are selling. For example, using "Merch T-Shirt" instead of just "Shirt" adds useful context.

After building your listings, improve discoverability by organizing them into logical groups — see the guide on organizing Wix product categories for your online store for a structured approach.

Visuals drive conversions in eCommerce. The transcript recommends uploading at least three or four product photos so shoppers can see the item from multiple angles. Beyond still images, Wix also supports product videos, which can further increase conversion rates by giving customers a richer sense of the item.

To add media, click Add Image inside the product editor. You can upload your own files directly from your device.

Writing Product Descriptions

Wix includes a full rich-text editor inside the product description panel. You can apply bold, italic, underline, color, links, and bullet points — giving you complete control over formatting without leaving the page.

If you are not sure where to start, the transcript notes two options:

1. Wix's built-in AI text generator — available directly inside the editor
2. External AI tools — you can draft copy elsewhere and paste it in, then edit to match your brand voice

Either way, the goal is a description that clearly states key features, materials, and benefits. You can also add extra info sections — useful for details like delivery timelines or print-on-demand specifications.

A well-written listing also supports your broader store setup. If you are building from scratch, the guide on how to create a professional eCommerce website with Wix covers the wider site structure.

The pricing section has several useful tools beyond a simple price field.

Setting Your Price

Enter your retail price in the dedicated field. The transcript uses a $35 t-shirt as the working example throughout.

Running a Sale

If you want to offer a discount, Wix lets you choose between a percentage discount or a dollar-amount discount. The transcript highlights a practical rule of thumb:

• Under $100: Use a percentage discount. For a $35 item, "10% off" reads as more compelling than "$3.50 off."
• Over $100: Use a dollar-amount discount. For a $350 item, "$35 off" sounds larger than "10% off."

Tracking Cost of Goods

Wix lets you input your production cost per product. In the transcript example, entering a $10 production cost against a $35 sale price shows a profit of $21.50 and a margin of roughly 68%. This built-in margin calculator helps you confirm profitability before publishing a listing.

Price Per Unit

If you sell items measured by weight or volume — such as goods priced per pound or kilogram — you can configure a price per unit display to give customers transparent pricing.

Once pricing is set, make sure your store is ready to collect payments by reviewing the guide on how to add payment methods to your Wix store.

For personalized products — such as a cup with a customer's name printed on it, or a t-shirt with custom text — Wix lets you add a custom text field to the product page. You can:

• Make the field mandatory so customers must fill it in before purchasing
• Set a character limit that matches what your production process supports

This feature is particularly useful for print-on-demand stores where the product itself varies by customer input.

Most physical products come in multiple options. Wix handles this through the variants system. The transcript demonstrates adding size variants — Small, Medium, Large, and Extra Large — for a t-shirt.

Once you define your variant options and click Add, Wix generates a variant table where you can:

• Adjust price per variant — for example, Extra Large costs $5 more, Small costs $5 less
• Set cost of goods per variant — production costs may differ between sizes
• Assign SKUs per variant for your own inventory records
• Set stock levels per variant — for example, 3 Small, 5 Medium, 6 Large, 2 Extra Large

Inventory Tracking

Enabling inventory tracking means Wix automatically deducts stock whenever an order is placed. When a size sells out, the system updates availability in real time. You also receive an automatic notification when a variant runs low, so you can reorder before stock hits zero.

Customers see the available size options at checkout and can select the one they want at the price you have set.

Beyond standard listings, Wix offers two advanced purchase models that suit specific business types.

Pre-Orders

If you are planning a product drop — for example, a limited run tied to a seasonal event — you can enable pre-orders. This lets you advertise the product and accept orders before it is available to ship. You can set a cap on how many pre-orders are accepted, which is useful for managing production quantities.

Subscription Products

For consumable goods with repeat demand — the transcript uses coffee as the example — Wix supports subscription-based purchasing. Customers can opt to receive automatic deliveries every week, every two weeks, or every month. This mirrors the subscribe-and-save model familiar from larger eCommerce platforms and creates predictable recurring revenue for your store.

Once your product details, pricing, and inventory are configured, review your store's tax settings before going live. Wix has a dedicated tax configuration area separate from the product editor. For a full walkthrough, see the guide on how to set up taxes for your Wix store.

Adding products to Wix is a well-structured process that covers the practical needs of most store types: physical goods, digital files, personalized items, and recurring subscriptions. The built-in cost-of-goods tracking and per-variant inventory management are genuinely useful features that remove the need for separate spreadsheets. The pre-order and subscription options add meaningful flexibility for stores with seasonal drops or repeat-purchase products.

If you are starting a new store or migrating an existing catalog, Wix gives you enough control to manage products professionally without requiring technical expertise. Work through pricing, variants, and inventory settings carefully before publishing — getting these right from the start saves time later.

Try Wix for free and add your first product today.